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December 5, 2019 @ 7:30 am - 9:30 am
About the Session – CEO Strategies to Align Sales and Marketing: Your New Competitive Advantage
Marketing sets the table for a selling feast. Selling productivity energizes marketing. Together they grow your business faster and better—but only if they are aligned. Companies with aligned sales and marketing efforts generate 32% more revenue, retain 35% more customers, and close 38% more opportunities. And it’s not magic. Specific processes and actions you’ll take away from this session of experts and business owners will help you build alignment—and leverage it to your company’s competitive advantage. Most companies don’t recognize misalignment as their biggest top-line obstacle. You don’t have to be one of them—really! Be sure to bring your sales challenges, your marketing challenges, your business development questions, and your experiences.