The Entrepreneurship Institute

On November 17, PAC produced an event for customers of MB Financial Bank called “Social Media 2.0: How Does Social Media Fit In My Business?”  Once again, the boys at liQuidprint knocked it out of the park.  The audience was super engaged, and everyone took something useful away.

liQuidprint’s Director of Internet Marketing, Eric Wood, offered an outline for a Social Media Plan that can be used in smaller businesses. Just like anything else, progress on a complex problem like applying social media tools to business requires breaking the project down into clearly defined steps:

• Make administration of social media tools an explicit part of someone’s responsibilities
• Allocate a specific number of hours per week to social media
• Have a budget, and use it.

Once the steps have been clearly defined, measuring becomes easier .  Some of the most common and valuable metrics are easy to come by and free:

• Blog posts per week
• Unique visitors
• Return visitors
• Conversations
• Subscribers
• Hits on a landing page
• Friends, fans, and followers
• Inbound links

PAC has created a one page self assessment tool for a social media plan.  Ask us for it.