Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
Dec
8th
Making custom content work for your business
By Kelly Borth
December's issue of Smart Business Columbus
features GREENCREST Chief Creative Officer, Kelly Borth, who shares
with readers her insight on how to provide the information that
customers search for.
Your potential customers are searching online for information to solve their problems. They're looking for relevant content - and more often than not, they find it. The question for you is whether or not they'll find answers from your business. Columnist Kelly Borth of GREENCREST, helps you answer this.
"In the digital era, content is king. No matter what type of product or service your business represents, your potential customers are searching for information to solve a problem or fulfill a desire online. These are savvy shoppers. They look for content that is meaningful and relevant. And more times than not, they find what they are looking for — at least enough information to select who they will contact as a result of what they found in their search."
Click to read the rest of the article on the Smart Business website.
Your potential customers are searching online for information to solve their problems. They're looking for relevant content - and more often than not, they find it. The question for you is whether or not they'll find answers from your business. Columnist Kelly Borth of GREENCREST, helps you answer this.
"In the digital era, content is king. No matter what type of product or service your business represents, your potential customers are searching for information to solve a problem or fulfill a desire online. These are savvy shoppers. They look for content that is meaningful and relevant. And more times than not, they find what they are looking for — at least enough information to select who they will contact as a result of what they found in their search."
Click to read the rest of the article on the Smart Business website.
Nov
29th
How do I get better search engine placement for my website?
By Kelly Borth
Ever wonder how to get your company's name at the top of your
customers' search engine results? Paige Barrow of GREENCREST's
marketing operations shares a few industry secrets for getting your
name on the top of the list.
Nov
1st
What is strategic marketing? Is it important for my business?
By Kelly BorthWhat is strategic marketing? Is it important for my business?
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