Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
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It wasn’t all about the Summary of Coverage documents last Thursday. The Departments of Labor, HHS and Treasury also issued new guidance on frequently asked questions by employers and health plans concerning the auto-enrollment, employer requirements and waiting periods in PPACA. The agencies have asked for comments on the new guidance, which is due by April 9. NAHU plans to submit a letter on behalf of the whole association, and we also anticipate that our Employers for Flexibility In Health Care coalition will submit detailed comments as well. If you have any thoughts you would like to share with NAHU about the new guidance, please e-mail them to Jessica Waltman. For those of you who like who prefer the Cliff Notes version rather than reading the seven detailed questions and their answers, here is a run down of some of the key points made in the document.
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On November 17, PAC produced an event for customers of MB Financial Bank called “Social Media 2.0: How Does Social Media Fit In My Business?” Once again, the boys at liQuidprint knocked it out of the park. The audience was super engaged, and everyone took something useful away.
liQuidprint’s Director of Internet Marketing, Eric Wood, offered an outline for a Social Media Plan that can be used in smaller businesses. Just like anything else, progress on a complex problem like applying social media tools to business requires breaking the project down into clearly defined steps:
Once the steps have been clearly defined, measuring becomes easier . Some of the most common and valuable metrics are easy to come by and free:
PAC has created a one page self assessment tool for a social media plan. Ask us for it.
What is strategic marketing? Is it important for my business?
Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
One of the biggest
mistakes we see companies make time and time again when embarking
on a Web design project is the headlong rush to design (that is to
say, "look and feel") without careful consideration of the actual
user's needs. In an age where the X-box and MTV dominate our visual
expectations, the allure of chromatic widgets and flying type is
strong. But too often such eye candy is presented
as — and mistaken for — good design.